By Andrew Geistlinger
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The last few years has seen a drastic upsurge in the international discourse regarding the place of social media. The Arab Spring has been called the 'social media revolution' by some pundits and scholars. While this is rather crass because the Arab Spring(s) are first and foremost Arab revolutions and the social media aspect is just a small part among many that seems to be getting a rather fair amount of the attention.
The social media craze has emerged once again with the KONY 2012 movement (if movement is the right word, I'm more inclined to call it a fad) and the power of social media is once again being analyzed as part of a radical change in the international discourse. I am not planning on weighing in on the benefits/problems with KONY 2012 and Invisible Children; rather, I am interested in the phenomenon of social media itself. Tentatively, I hope to explore the possibility of harmful effects that social media can have in international politics. I also hope to elucidate on the limits of social media and how it should not be viewed as part of a revolutionary change in how international relations work. (I'm also going to try to keep it semi-short since I do have a tendency to ramble)
Aristotle described democracy as the rule of the many over the few (paraphrasing of course, he considered it the rule of the poor in Politics, but the Occupy movement maintains that the many and the poor are the same thing). This of course leads to the tyranny of the majority which we all can agree is not a good thing; nobody wants to be on the receiving end of a majority decision that is not in their favour. This phenomenon can be seen to be emerging with the social media craze. The KONY movement is based around the idea that if enough people become knowledgeable (if they undergo a 'consciousness raising' in good ol' Marxist terminology) they will be able to pressure their governments to take action. While this may seem noble on the surface, the undercurrents of it are less pleasant. It could turn into a slippery slope whereby the populace at large could potentially pressure a government to take action in the international system that is unwise and quite dangerous.
The debate about KONY is bringing this to the forefront. Invisible Children is for military intervention which would be: (1) very difficult to do; (2) imprudent because it violates sovereign borders and; (3) unwise in the KONY situation because he uses child soldiers and military intervention would inevitably lead to the deaths of children.
In the Arab Spring situation Libya was doable (as well as within the national interest of France, Britain, and the US so they probably would have gone in regardless of how many people tweeted about it). Syria is something else though. Setting aside the argument about the Responsibility to Protect (R2P), which was touched on in another blog post, it would be much more difficult and much more dangerous given that Syria is in a geo-political powder-keg. The possible power of social media (and the way that its effects are being theorized) could inject instability into the international system at the cost of governments being able to coherently follow foreign policy objectives.
With the possible detrimental effects of social media out of the way it is time to move onto its limits. Personally, I am a critic of social media in most of its forms (yes I have a Facebook account but I do not post too much and it is a nice way to keep in touch with overseas friends) and am critical about its implications in the international system.
Libya and Egypt saw a surge of tweets (and blog posts, and fb shares, and whatever forms of social media there are. Also, it was curious to see the marked absence of Tunisia compared to the other North African nations since that is where the Arab Spring started) at the beginning but as the NATO intervention of Libya dragged on social media attention began to wane. Syria went through this phenomenon even faster. I watched an Al Jazeera program before school one morning and they showed the statistics about how long it took for Syria to be tweeted less about than Hollywood personalities, it was an embarrassingly short time (from what I recall it was around about a month, possibly a little bit less, do not quote me on that though – I will do a search to find out though). It just shows that the West has the attention span of gnats and unless something happens quickly and decisively we will quickly go back to our lives (there are some good psychological studies about this phenomenon and I suggest if you have the time looking at some of them).
I predict that KONY 2012 will suffer a similar fate. The longer this drags on and the less that is done about (less as in nothing spectacular will happen to nab him but there might be some diplomatic processes that begin between nations concerned) the more people will turn their attention to more immediate things, whether that is another cause in the Global South or what George Clooney is doing. The problem with social media is that it does not lead to action no matter how many people like a post, share a video, or check what is trending on twitter.
So I am at 900 words and would like to go on, to further delve into these musings on social media but if I did I'd slide down my own slick slope and end up writing a research paper. With that in mind I am going to cut it off there and try to make some coherent concluding comments and sum up my most basic thoughts on social media's place in the international system.
First, it could create the impetus or a foundation from which the majority could overtake events and force the hand of government, or at least cause the hand to shift slightly in a direction that is not prudent. The entire point of the KONY 2012 movement is to get people, and governments, to take action, which is a complicated process and rather divisive idea. Second, social media has its limits. The 'social media revolution' in the Arab world was not a 'social media revolution’; it was an Arab Revolution against despotic rule. While social media played a part it would have happened at some point regardless and revolutions have historically had media outlets (the Mexican Revolution had pamphlets and La Cucaracha, which was a musical way of spreading the revolutionary method). Furthermore, the West has a less than long attention span and if we do not get our way quickly then our interest wanes precipitously.
These musings are not definitive statements; the are exactly that 'musings'. I do think, however, that we need to critically think about the discourse surrounding social media and its place in the international political system. We should be wary about what it can do and cannot do and the fact that it is unregulated. Of course this is just my view and I am far from a fan of bottom-up democracy (I am a self-described realist with post-modern flair) and believe that the social media craze will not have the optimists' projected effects. This is all open for debate though and anything criticisms are welcome; they will help me sharpen my arguments and expand my ideas with regard to this phenomenon
